Branding Ecosystem
During the development of my personal branding, I aimed to create a design that reflected my personality and individuality. My previous branding had a professional appearance, but as someone with a lively and vivacious personality, I felt the need to create a logo that was more representative of me. The design process involved multiple iterations and revisions before I arrived at the final version that I felt truly embodied who I am. It was a fulfilling experience that allowed me to showcase my creativity and branding skills while also staying true to myself. Overall, the new design was a perfect reflection of my personality and professional persona.
Client
Syracuse University
Capstone Course
Year
2023
First Edit
While the initial version of my logo incorporated the color scheme and visual style I desired, I felt that it fell short of capturing my identity as both a designer and an individual. I believed that my logo needed to reflect not only my artistic vision but also my personality and values. Therefore, I went back to the drawing board to make modifications to the design to make it more authentic and representative of me. Through this process, I was able to refine my personal branding and create a logo that fully embodied my creative vision and personal identity.
Second Edit
After making the second round of edits to my logo, I was pleased with the overall direction of the design, as it was close to what I had envisioned. However, I noticed that there were some issues with the lettering that needed to be addressed. Specifically, I needed to make adjustments to the letter "R" because it had been altered so much that it no longer resembled the original letter. Despite this setback, I was confident that with some additional fine-tuning, I could produce a final design that effectively represented my personal brand and met my design objectives.
Third Edit
The third iteration of my logo design was very close to my desired outcome, and I felt confident that I was on the right track. However, I noticed a spacing issue that needed to be resolved. Specifically, the letter "a" in the word "Bragg" was creating an awkward empty space around the adjacent letters. Addressing this concern required me to adjust the spacing and alignment of the text to ensure that it looked aesthetically pleasing and professional. Despite the setback, I remained committed to achieving my design objectives and was ultimately able to produce a final logo design that accurately reflected my personal brand and creative vision.
Final Edit
The final version of my logo design was exactly what I had envisioned, as I had successfully addressed the spacing issue and avoided the over-manipulation of the letters. The logo truly embodied my personality and captured my identity as a designer. To enhance the visual appeal of the logo, I decided to pair it with a gradient background, which added depth and dimension to the design. The finished product represented the culmination of my design skills and artistic vision, and I was proud to incorporate it into my personal brand.
Final Logo
Business Card (Front)
Business Card (Back)